CREATIVE BRIEF

WE’RE GLAD YOU’RE HERE!

This Creative Brief will help our team further understand the needs of your project. Your answers are appreciated but not required! Our hope is that these questions will help you articulate your vision so that we can help execute to the highest level. Thank you for your time!

Name

First Name

Last Name

Date

YYYY

Project Title

Objective

What is the problem we need to solve?

Audience Profile

Who are we talking to? What do we know about them that can help us (insight)? What does the audience currently think about us? What do we want them to think?

Single-most important message to communicate

The “big idea”. This message should differentiate you and be provable by supporting messages.

Key Insight

What makes this approach unique and better than competitor strategies? What are the supporting rational and emotional “reasons to believe and buy”? Messaging/data that supports/proves the single-most important message. Who is the competition?

Expected Action / Barriers to Action

What exactly do we want our audience to do as a result of seeing/hearing the information? What response do we want to stimulate? What might prevent the target in behaving the way we want them to?

Tone

What tone of voice and style should be used? This should reflect the brand personality.

Measurement Criteria

How will this be measured/seen as successful?

Deliverables

List deliverables you are considering to meet your objective? (Video, social media posts, direct mail piece, etc)

Executional Guidelines

Specific considerations or constraints (budget, mandatories, size, brand standards, legal requirements, length, etc.)

Websites

Any websites that may be helpful when discussing your project